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Dec 26

BLEnD: A Benchmark for LLMs on Everyday Knowledge in Diverse Cultures and Languages

Large language models (LLMs) often lack culture-specific knowledge of daily life, especially across diverse regions and non-English languages. Existing benchmarks for evaluating LLMs' cultural sensitivities are limited to a single language or collected from online sources such as Wikipedia, which do not reflect the mundane everyday lifestyles of diverse regions. That is, information about the food people eat for their birthday celebrations, spices they typically use, musical instruments youngsters play, or the sports they practice in school is common cultural knowledge but uncommon in easily collected online sources, especially for underrepresented cultures. To address this issue, we introduce BLEnD, a hand-crafted benchmark designed to evaluate LLMs' everyday knowledge across diverse cultures and languages. BLEnD comprises 52.6k question-answer pairs from 16 countries/regions, in 13 different languages, including low-resource ones such as Amharic, Assamese, Azerbaijani, Hausa, and Sundanese. We construct the benchmark to include two formats of questions: short-answer and multiple-choice. We show that LLMs perform better for cultures that are highly represented online, with a maximum 57.34% difference in GPT-4, the best-performing model, in the short-answer format. For cultures represented by mid-to-high-resource languages, LLMs perform better in their local languages, but for cultures represented by low-resource languages, LLMs perform better in English than the local languages. We make our dataset publicly available at: https://github.com/nlee0212/BLEnD.

  • 22 authors
·
Jun 14, 2024

VideoVista-CulturalLingo: 360$^\circ$ Horizons-Bridging Cultures, Languages, and Domains in Video Comprehension

Assessing the video comprehension capabilities of multimodal AI systems can effectively measure their understanding and reasoning abilities. Most video evaluation benchmarks are limited to a single language, typically English, and predominantly feature videos rooted in Western cultural contexts. In this paper, we present VideoVista-CulturalLingo, the first video evaluation benchmark designed to bridge cultural, linguistic, and domain divide in video comprehension. Our work differs from existing benchmarks in the following ways: 1) Cultural diversity, incorporating cultures from China, North America, and Europe; 2) Multi-linguistics, with questions presented in Chinese and English-two of the most widely spoken languages; and 3) Broad domain, featuring videos sourced from hundreds of human-created domains. VideoVista-CulturalLingo contains 1,389 videos and 3,134 QA pairs, and we have evaluated 24 recent open-source or proprietary video large models. From the experiment results, we observe that: 1) Existing models perform worse on Chinese-centric questions than Western-centric ones, particularly those related to Chinese history; 2) Current open-source models still exhibit limitations in temporal understanding, especially in the Event Localization task, achieving a maximum score of only 45.2%; 3) Mainstream models demonstrate strong performance in general scientific questions, while open-source models demonstrate weak performance in mathematics.

  • 7 authors
·
Apr 23 2

KAHANI: Culturally-Nuanced Visual Storytelling Pipeline for Non-Western Cultures

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

  • 9 authors
·
Oct 25, 2024